"We would like to recommend the services of BRAND Capita for
anyone wishing for an outstanding web presence. Their
customer service, and attention to detail, all delivered with
exceptionally courteous and professional manner is
refreshing "
Staying in Touch with End-Users
For any brand to be a success, it has to constantly stay in touch with its end-users. Brand Capita helps its clients in doing so. Some of the efforts taken by Brand Capita are as follows:
Larson & Tubro An annual virtual calendar was designed to showcase the newly launched products. This calendar can be used for this millennium. This was a unique way to highlight the new technological developments of the company.
Tata Institute of Fundamental Research TIFR is the proud host of the 8th IBRO school. The theme of the event was Brainstorming in Mumbai, so all communication was designed and developed around it. From monochromatic jute bags, pens, brochures and posters, all spoke the language of brainstorming.
Lorna The company had launched a new painkiller which had a set of four USPs like – it is gentle, safe, perfect for elderly people and possess low cardiac risk. The requirement was to successfully position this particular product such that the doctors could notice this brand and in turn promote the same.
Brand Capita's Offerings The pharmaceuticals market is cluttered with painkiller brands from various pharmaceutical houses. At the time when product differentiations reach the limits, differential positioning helps. We understand this fact. We personified the tablet as the doctor’s friend. The results were amazing and to keep the Lorna sprit live we came up with a whole lot of Lorna merchandise like tea costars, mouse pads, Lorna e -calendars, Lorna mind games and so on.
Make A Wish Foundation The posters were designed as an invite as well as publicity material to create awareness among the general public. They were displayed at various points for better coverage
Thirdware Solution Ltd TSPL is a learning organization delivering results to customers on their investments in Information Technology. The interface is enhanced with flash and other images to make it more attractive to the viewer.
Godrej Godrej is a consumer-focused company and believes in making life simpler for the consumers. They wanted a solution for their retail outlets where the consumer gets information about what will suit his needs without much assistance. Also, they wanted a training module for their employees which would train them about all the products available at Godrej along with the product details.
Brand Capita's Offerings Brand Capita came up with a unique module called Godrej Self-Help Kiosk. This kiosk is located at all Godrej retail outlets and helps the consumer to select products like Air Conditioner, Microwave, Refrigerator etc. based on the size of the family and daily consumption habits. This is used a HR Tool also, where in the staff is given training about the products on this kiosk. This was very necessary for the staff because once a customer comes into the retail store, all his demands must be met in an efficient manner.
