Environmental Design
A Brand is a sybolic embodiment of all the information connected to the product and serves to create associations and expectations around it. 
There are many attributes attached in converting a ‘just another thing’ into that ‘most desired possession’, and one of it is the ‘Environment design’.
It has the power to make brands values visible and tangible. Environment Design makes it possible build comprehensive images of themselves that can communicates to the clients, their brand mantra and thus, build valuable relationships. 
Each element related to the brand has its own purpose; environment designing is to understand these purposes and to put them together so that when combined, they form one consistent experience.
The eternal goal of environment designing is to unleash meaningful emotions and create an environment that clearly reflects your brand personality.