Corporate Literature
Corporate Literature is an essential part of any business. It is one of the main communication tools used by companies to talk to their target audiences. Some of Brand Capita's works that have helped companies reach out to their target audiences effectively are given below.
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Godrej Interio - Institutional Catalogue
Godrej Interio - Institutional Catalogue
This catalogue consists of details of all Home and Office products of Godrej Interio. This is to be placed in all Stores that offer Godrej Interio furniture. The catalogue had to be vibrant so that it could excite and entice the customer into buying. The red and green colours show the vibrancy and trendiness of Godrej products which are suited for a modern lifestyle
Cosme Farma Laboratories Ltd.
Cosme Farma Laboratories is a 100 year old company in the pharmaceutical industry. The company wanted to change its overall communication strategy and wanted Brand Capita to help them in the process
Brand Capita's Offerings The entire corporate design was done by Brand Capita. It started with changing the logo and the corporate stationery. Once this change was implemented, we needed to announce this change to the target audience. What better way to do this than make a website! The website was created to act as a link between the end-users and the company. It gives informatopn about the company, the products, the research facilities at Cosme Farma.
Osteocon The main aim of Osteocon is to spread awareness and to provide a platform for Orthopedists to discuss the developments in the field of orthopedics. They want to take this to a global level and want doctors all over the world to share their knowledge with each other. Cosme Farma did not know the ways of achieving this global participation.
Brand Capita's Offerings Brand Capita suggested the use of internet as a medium for attaining global participation. The reason for choosing this medium over the others was that it crosses borders without any barrier in communication and reaches even the remotest part of the earth. We uploaded the presentations and various case studies of doctors who participated in the conference over the last 3 years and Cosme Farma has been getting a phenomenal response ever since.
Onshore Construction Pvt. Ltd. With the growth of the company, Onshore started eyeing work opportunities outside India. They wanted to create awareness about the company on a global level. But they did not know how to do so in a cost effective manner.
Brand Capita's Offerings When they came to us with this problem, we thought of internet as the best medium to reach out to their target audience globally and create awareness about Onshore. The website would be able to deliver critical information required by the viewer regarding Onshore plus it would create a global presence. The website is very easy to browse and gives all relevant information about the company. The design is contemporary yet simple and helps establish the seriousness of the company.
Indian Institution of Medicine & Law Indian Institute of Medicine & Law is the only Institute in India which imparts education regarding Medical Laws to Doctors. These courses are conducted all over India and help the doctors in knowing the laws related to their practice.
Brand Capita's Offerings IIML wanted to reach out to a large number of doctors at once and Brand Capita suggested the Internet as a best medium to effectively gain their target. The website has been designed keeping in mind the academic importance of the course and contains information about the various courses imparted by this institute.
Saint-Gobain Village Intranet Intranet is the company’s communication channel to its employees. Usually, intranet sites are full of information, policies and serious announcements and if they are presented in a similar monotonous fashion then, the chances of the employees using it on free will are few. This may also lead to ignorance about serious company concerns by the employees. Thus the client required Brand Capita to design an intranet site in such a way that the employees are self motivated to use the intranet.
Brand Capita's Offerings We at Brand Capita are known to look at things in a different way, we got rid of the traditional website like look of the site and gave it a complete makeover. We used caricatures of typical office characters so as to give the site an interesting yet a familiar environment. The characters act as the menu buttons and have been designed accordingly. The layout of the site is user-friendly as it allows also direct access to menu along with the caricature buttons
